There is a direct link between journalists’ relationship with a drivers Media Manager and the impact this can have on the 'slant' of articles.
Ipsos MORI research found out that press relationships tend to be best where:
The Media Manager know what journalists want from a story Journalists know what they can expect from the Media Manager.
Media Managers take the time to meet journalists face-to-face Media Managers are proactive - providing stories regularly, alerting journalists in advance of stories, phoning journalists to thank them for a particularly positive story or to discuss a negative one Media Managers are honest and admit when they’ve made a mistake.
Journalists get frustrated when the only person they can ever speak to is the Media Manager.
As part of your media strategy, FLM Sport Media will plan a programme of using the right moments, not interfering with the drivers racing. By creating a positive media culture FLM Sport Media will help build press people’s confidence and willingness to make themselves available to expose you as a racecar driver in the media.
Ipsos MORI research found out that press relationships tend to be best where:
The Media Manager know what journalists want from a story Journalists know what they can expect from the Media Manager.
Media Managers take the time to meet journalists face-to-face Media Managers are proactive - providing stories regularly, alerting journalists in advance of stories, phoning journalists to thank them for a particularly positive story or to discuss a negative one Media Managers are honest and admit when they’ve made a mistake.
Journalists get frustrated when the only person they can ever speak to is the Media Manager.
As part of your media strategy, FLM Sport Media will plan a programme of using the right moments, not interfering with the drivers racing. By creating a positive media culture FLM Sport Media will help build press people’s confidence and willingness to make themselves available to expose you as a racecar driver in the media.
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